Live Product Call

The fully revised Product Call process for both Licensed Producers and Accessories Suppliers are explained in detail on the About the Product Call page. Our new process is designed to provide as much information as possible, to be more transparent, and to allow more time for innovation alignment and execution. This page has all the information and tools you will need to apply for the Live Product Call.

Black Friday Event Product Call


Published: May 24, 2022


Deadline: June 21, 2022 – 5:00 PM EST


Fall Event Product Call


Published: March 28, 2022


Please Note: Any Holiday item(s) previously listed will need to be submitted in accordance with the Fall Product Call timelines. Holiday items without a valid final submission will not be considered. For more information on the Pre-Submission and Submission forms, please see below.

Summer Event Product Call

Spring Event Product Call

Please Note: This doesn’t affect products launching in April as POs are already in hand with appointments booked for arrival into the DC by March 15. Any late deliveries will be launched in the second window. For this window, products must arrive at the DC by April 5, and appointments will be limited to a first-come, first-served basis.

Starting in May, we are introducing flexible launches.

What does this mean for you
We will be issuing POs by March 8, but you will now be expected to book an appointment within 48 hours of receiving your PO. All appointments will be on a first-come, first-served basis.

Mandatory Form Information

Pre-Submission Form 

Please ensure that you have ALL items on the OCS Listing Requirements Checklist.

Pre-submission begins when the OCS publishes an Assortment Needs Bulletin, followed by an opportunity for interested Suppliers (both current and prospective) to pre-submit products they wish to list for sale in Ontario. Suppliers submit an application to share critical information about new products they wish to sell into Ontario’s recreational cannabis market prior to proceeding with a formal product submission. The OCS assesses Pre-submission Applications and provides all Suppliers with feedback.

Note: Cannabis Suppliers may submit a Pre-Submission Form to OCS for consideration while licensing with Health Canada is still pending. However, following the Pre-Submission Application process, Cannabis Suppliers are not eligible to submit to the Product Call unless they hold the appropriate Health Canada licence that authorizes the sale of cannabis products included in the submission to a provincially-authorized distributor, such as the OCS.

Submission Form 

Eligible Suppliers chosen via the Pre-Submission process are invited to submit through the Product Call Submission Portal by the date listed in the OCS Assortment Needs Bulletin. The OCS evaluates submissions against standardized criteria, provides all Suppliers with feedback, and issues notices to purchase (NTP) product from successful submissions.

Who can I reach out to if I have questions about the Product Call process?

All Suppliers will be assigned a Category Manager to serve as a consistent point-of-contact throughout the Product Call process. Suppliers will receive a response to any inquiry from their assigned Category Manager within 5 business days.

For general inquiries, please reach out to the OCS Merchandising Team at

Disclaimer:  Nothing in these Product Calls shall be construed as creating any commitment by, or on behalf of, the OCS.  All information provided is subject to change at any time by the OCS at its sole and absolute discretion. For clarity, no cannabis products will be purchased by, or sold to, the OCS unless otherwise authorized by law.