Content Calls

HOW TO PARTICIPATE

The OCS will post seasonal open calls for submissions. Licensed Producers can opt in to a pool to be considered for inclusion in our seasonal content. Each call is posted approximately three months out from the first month of inclusion and will outline the set editorial theme.

Licensed Producers must submit a form before the call deadline and provide the following information:

• Details about the specific brand(s)/product(s) you’d like to feature (Licensed Producers may send separate submissions for each of their brands. Brands can be featured in content a maximum of twice per season)
• Rationale as to why you want to feature this brand/product (e.g., is it new, seasonal or timely in some way?)
• Confirmation that product(s) will be available within the selected month of inclusion. (If product is not available at time of launch, we cannot feature you in our story.)
• Confirmation that you can provide requested assets (e.g., imagery, access to experts for quotes, videos)
• Confirmation that you can provide opportunities to link to content on OCS.ca

Note: We may occasionally reach out to Producers for content opportunities that they have not submitted a request for, but we will always consider prior submissions first, with an eye to featuring a range of Producers.

PRODUCT CALL SCHEDULE

Brands can be featured in content a maximum of twice per season. Our goal is to include a range of Producers, so brand inclusion will be spread out as much as possible throughout the year.

Note: All dates and themes are subject to change at the discretion of the OCS Marketing Team.

CONTENT DEPARTMENTS

ONTARIO CANNABIS FIELDNOTES

Meet the Masters has been rebranded as ‘Fieldnotes‘. Multiple times a year, the OCS publishes editorial features that provide readers with a behind the scenes look at facilities and production activities. These are produced in both video and written formats. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.

We’ll need to interview a brand expert who has knowledge about the particular theme you’re applying for. For video-specific stories, we will ask for a subject matter expert who can speak on camera. We’ll also need one to three high-res images that help illustrate the theme (of product, production, facility, and/or team). We may also inquire about the possibility of an in-person video shoot day if chosen for video content.

SEASONAL FEATURES

Four times a year, the OCS publishes seasonal editorial features. These stories highlight product innovations, industry trends and/or relevant cultural activities. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.