Content Call

Posted quarterly, the Content Call is your invitation to apply to be featured in consumer-focused editorial content on OCS.ca and OCS social media platforms. We’ll list available opportunities here and provide instructions on how to apply.

The Content Call process is designed to provide fair and equal opportunities for Licensed Producers to be included in OCS editorial content. Including a wide range of producers provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for Licensed Producers to join the conversation and help educate consumers about their brands.

OUR SPRING 2024 CONTENT CALL IS NOW CLOSED

HOW DO I APPLY?

When the Content Call is open, you’ll find the opportunities listed on this page, plus important deadlines, how submissions are evaluated and next steps. Please give as much detail as possible and ensure you provide all the required information.

HERE’S HOW TO APPLY

STEP 1: Select the opportunity you’d like to be considered for.

STEP 2: Click APPLY NOW to fill out the application.

STEP 3: Provide the following information:

    • Details about the specific brand or product you’d like to feature (Licensed Producers may submit separate applications for each of their brands) 
    • Rationale as to why you want to feature this brand or product — is it new, seasonal or timely in some way? 
    • The theme you’re applying for and how the brand or product fits the theme 
    • Confirmation that the product(s) will be available when the content is published  
    • Confirmation that images, location for video shoot and interview subjects can be provided (if needed) 
    • Confirmation that you have opportunities to link to the content 

STEP 4: For visual product feature applications only: Attach one to three images of the product.

STEP 5: Submit your application before the Content Call closes. 

STEP 6: If you are selected, you will be contacted.  

WHEN CAN I APPLY?

You may apply for any Content Call or opportunity. Licensed Producers may submit separate applications for multiple brands within one Content Call, but an individual producer, brand or applicant may not be featured more than once every six months. Our goal is to include a range of producers, so inclusion will be spread out as much as possible.  

Note: All dates, topics and themes are subject to change at the discretion of the OCS Marketing Team.

WHAT OPPORTUNITIES ARE AVAILABLE?

Currently, we are accepting applications from Licensed Producers for these OCS features. 

CONTENT THEMES

DEADLINE

SUBMISSION FORMS

Cannabis Fieldnotes  

Through both articles and videos, Fieldnotes gives a behind-the-scenes look at cannabis facilities and production activities. 

Have an interesting story to tell? We want to hear from you! We’ll need to interview a brand expert who has knowledge about the article focus. For video-specific stories, we will ask for a subject matter expert who can speak on camera, and potentially schedule an in-person video shoot day.  

We’d especially love to hear from Licensed Producers that have experience with: 

  • Ontario Farmgate Stores 
  • Edibles production 
  • Beverage production 
  • Diversity in the LP space 

January 29, 2024 – 5:00 PM EST

Product Features 

For photography features on OCS channels, we’re looking for cannabis products with visual appeal that fit these themes: 

  • April: Bulk buys/shareable formats 
  • May: Long weekend favourites (variety packs) 
  • June: Long weekend favourites (cold beverages) 

January 29, 2024 – 5:00 PM EST

HOW ARE APPLICANTS SELECTED?

Applicants will be graded based on specific criteria to ensure an equitable process. See the chart for the criteria and how it determines the final score out of 100.

The points from this scorecard are tallied and the top scorers are accepted, depending on how many participants we need. Only successful applicants will be contacted.

WHAT HAPPENS IF I’M SELECTED?

If you are selected, you will receive an email outlining the next steps. We’ll let you know if any images or other materials are required at this time.

Unsuccessful applicants will not be contacted. However, we encourage you to apply again. There is no limit to the number of times you may apply.

Check out examples of articles from our most recent content series, Fieldnotes:

Thank you for your interest your participation helps make access to legal cannabis easier for Ontarians.