Including Licensed Producers in OCS Editorial Content
This curatorial process is designed to provide fair and equal opportunities for Licensed Producers to be featured in OCS consumer-focused content. It offers Producers the opportunity for inclusion in our seasonal editorial calendar (which supplements our monthly editorial content).
Including a wide range of Producers in OCS content not only makes it richer but also provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for Producers to join the conversation and help educate consumers about their brands and products.
Our Summer Content Call is now open
HOW TO PARTICIPATE
The OCS will post seasonal open calls for submissions. Licensed Producers can opt in to a pool to be considered for inclusion in our seasonal content. Each call is posted approximately three months out from the first month of inclusion and will outline the set editorial theme.
Licensed Producers must submit a form before the call deadline and provide the following information:
- Details about the specific brand(s)/product(s) you’d like to feature (Licensed Producers may send separate submissions for each of their brands. Brands can be featured in content a maximum of twice per season)
- Rationale as to why you want to feature this brand/product (e.g., is it new, seasonal or timely in some way?)
- Confirmation that product(s) will be available within the selected month of inclusion. (If product is not available at time of launch, we cannot feature you in our story.)
- Confirmation that you can provide requested assets (e.g., imagery, access to experts for quotes, videos)
- Confirmation that you can provide opportunities to link to content on OCS.ca
Note: We may occasionally reach out to Producers for content opportunities that they have not submitted a request for, but we will always consider prior submissions first, with an eye to featuring a range of Producers.
PRODUCT CALL SCHEDULE
Brands can be featured in content a maximum of twice per season. Our goal is to include a range of Producers, so brand inclusion will be spread out as much as possible throughout the year.
Note: All dates and themes are subject to change at the discretion of the OCS Marketing Team.
CONTENT DEPARTMENTS
ONTARIO CANNABIS FIELDNOTES
Meet the Masters has been rebranded as ‘Fieldnotes’. Multiple times a year, the OCS publishes editorial features that provide readers with a behind the scenes look at facilities and production activities. These are produced in both video and written. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.
SEASONAL FEATURES
Four times a year, the OCS publishes seasonal editorial features. These stories highlight product innovations, industry trends and/or relevant cultural activities. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.
SUMMER 2023 CONTENT CALL THEMES
SUBMISSION FORMS
DEADLINE: APRIL 3, 2023 – 5:00 PM EST
FIELDNOTES
CONCENTRATES AND EXTRACTS SPECIALISTS
Fieldnotes will bring readers and viewers on a trip to see how their favourite concentrates and extracts are made. Looking for specialists to speak to shatter, rosin, distillates, hash and others.
OUTDOOR GROWS
In this Fieldnotes, we’ll bring the audience along as we tour outdoor growing facilities. We will aim to capture footage of soil prep, seedlings being planted, irrigation systems, environmental factors (insect-repelling plants), etc.
PRODUCT INNOVATION
Have an interesting product to share with us? Or maybe you’re working in a new way? Share your innovative products and processes with us.
SEASONAL FEATURES
SMOKIN’ HOT SUMMER
This feature will showcase the latest product innovations and seasonal trends for the summer season. Think bold and bright terpenes and aromas. We’re looking to feature products perfect for long weekend cottage getaways, edibles that pair perfectly with your picnics, or multi-packs for sharing with your buds.
CANADIAN CROPS
Right in time for Canada Day, this article will showcase a number of LPs from coast to coast that are highlighting their Canadiana in different ways. Whether it’s maple-centric edibles, or outdoor grows that spotlight the soil’s terroir, this article will roundup the best Cannada Day has to offer.
BACK TO BASICS
Do you know the ABCs of CBDs? Can you do the math on THC total %? This article will call on the expertise of Licensed Producers to provide a ‘Cannabis 101’ guide, just in time for back to school. This story will leverage the knowledge of Licensed Producers in every category to speak to what consumers – both experienced and newbies need to know and to help separate fact from fiction.