Content Call
HOW DO I APPLY?
You’ll find the opportunities listed on this page, plus how submissions are evaluated and next steps.
HERE’S HOW TO APPLY
STEP 1: Select the opportunity you’d like to be considered for.
STEP 2: Click APPLY NOW to fill out the application.
STEP 3: Provide the required information.
STEP 4: If you are selected, you will be contacted.
WHEN CAN I APPLY?
You may apply any time. Licensed Producers may submit separate applications for multiple brands, but we try not to feature an individual LP or brand more than once every six months. Our goal is to include a range of Producers, so inclusion will be spread out as much as possible.
Note: All dates, topics and themes are subject to change at the discretion of the OCS Marketing Team.
WHAT OPPORTUNITIES ARE AVAILABLE?
Currently, we are accepting applications from Licensed Producers for these OCS features.
1. In-Store Displays: Ontario Grown Dried Flower and Pre-Rolls
Do you produce dried flower and/or non-infused pre-rolls that contain at least 75% Ontario-grown inputs? Help us make 2026 the year of Ontario bud! To highlight locally produced dried flower and non-infused pre-rolls, we will partner with six Ontario LPs for an in-store display and giveaway program.
Displays: The six selected LPs will have their product vanity packaging featured in in-store countertop displays, which can hold 3.5 g to 7 g dried flower and non-infused pre-rolls (up to 10-packs).
Giveaway program: The displays will promote the associated giveaway program: Ontario consumers age 19 and older can enter to win one of 12 tours of a featured LP for themselves and a guest. This is a valuable opportunity for LPs to help educate consumers about their brands.
To be eligible to participate, applicants MUST:
• be in good financial standing with the OCS
• be able to provide product vanity packaging (about 2,000 pieces) for in-store displays to a specific distribution centre in Ontario by Feb. 20, 2026; further details will be provided to the chosen LPs
• be able to offer a facility tour at an Ontario site to the giveaway winner(s) at no cost in July or August 2026
• consent to video production during the facility tour in order to capture giveaway winners’ testimonials
Displays will be in market from April 6 to May 31, 2026, and will be offered to Authorized Retailers on a first come, first served basis. Stores that do not receive a display can still participate in the giveaway program through a postcard that can be given to consumers.
2. OCS Marketing Initiatives and Content
We occasionally have the opportunity to feature LPs in various OCS marketing initiatives and consumer-focused content on OCS.ca and OCS social media platforms. Including a wide range of Licensed Producers provides the diverse viewpoints needed to tell the full story of cannabis in Ontario.
HOW ARE APPLICANTS SELECTED?
Applicants will be graded based on specific criteria to ensure an equitable process. Top scorers will be accepted, depending on how many participants we need. Only successful applicants will be contacted.
Criteria include:
1. Is the applicant in good financial standing with the OCS?
2. How well does the applicant fit the requirements of the opportunity?
3. Can the LP provide the required assets (such as vanity packaging, specific product sizes) and facility tours?
4. Is there something new, timely or newsworthy about the applicant that makes it a good time to include them?
5. Does the applicant have opportunities to share the final OCS.ca content on social media?
WHAT HAPPENS IF I’M SELECTED?
If you are selected, you will receive an email outlining the next steps.
Unsuccessful applicants will not be contacted. However, we encourage you to apply again. There is no limit to the number of times you may apply.
Thank you for your interest — your participation helps make access to legal cannabis easier for Ontarians.