Including Licensed Producers in OCS Editorial Content
This curatorial process is designed to provide fair and equal opportunities for Licensed Producers to be featured in OCS consumer-focused content. It offers Producers the opportunity for inclusion in our seasonal editorial calendar (which supplements our monthly editorial content).
Including a wide range of Producers in OCS content not only makes it richer but also provides the diverse viewpoints needed to tell the full story of cannabis in Ontario. This is a valuable opportunity for Producers to join the conversation and help educate consumers about their brands and products.
Our Winter Content Call is now open
HOW TO PARTICIPATE
The OCS will post seasonal open calls for submissions. Licensed Producers can opt in to a pool to be considered for inclusion in our seasonal content. Each call is posted approximately three months out from the first month of inclusion and will outline the set editorial theme.
Licensed Producers must submit a form before the call deadline and provide the following information:
- Details about the specific brand(s)/product(s) you’d like to feature (Licensed Producers may send separate submissions for each of their brands. Brands can be featured in content a maximum of twice per season)
- Rationale as to why you want to feature this brand/product (e.g., is it new, seasonal or timely in some way?)
- Confirmation that product(s) will be available within the selected month of inclusion. (If product is not available at time of launch, we cannot feature you in our story.)
- Confirmation that you can provide requested assets (e.g., imagery, access to experts for quotes, videos)
- Confirmation that you can provide opportunities to link to content on OCS.ca
Note: We may occasionally reach out to Producers for content opportunities that they have not submitted a request for, but we will always consider prior submissions first, with an eye to featuring a range of Producers.
PRODUCT CALL SCHEDULE
Brands can be featured in content a maximum of twice per season. Our goal is to include a range of Producers, so brand inclusion will be spread out as much as possible throughout the year.
Note: All dates and themes are subject to change at the discretion of the OCS Marketing Team.
ONTARIO CANNABIS FIELDNOTES
Meet the Masters has been rebranded as ‘Fieldnotes‘. Multiple times a year, the OCS publishes editorial features that provide readers with a behind the scenes look at facilities and production activities. These are produced in both video and written. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.
We’ll need to interview a brand expert who has knowledge about the particular theme you’re applying for. For video-specific stories, we will ask for a subject matter expert who can speak on camera. We’ll also need one to three high-res images that help illustrate the theme (of product, production, facility, and/or team). We may also inquire about the possibility of an in-person video shoot day if chosen for video content.
Four times a year, the OCS publishes seasonal editorial features. These stories highlight product innovations, industry trends and/or relevant cultural activities. We invite Licensed Producers to apply for inclusion in these features based on the relevance of the theme to their business.
WINTER 2023 CONTENT CALL THEMES
DEADLINE: OCTOBER 2, 2023 – 5:00 PM EST
This winter, we’re opening up the content call to allow any Licensed Producers with an interesting story to reach out. Love to be featured in our Fieldnotes video series? Get in touch!
We’d especially love to hear from you if you fall into any of the following categories:
– Craft cannabis Producers
– Innovative edibles Producers
– Tea or beverage Producers
– Topical Producers
– Indoor, greenhouse growers
– Lab testers
New year, new green! As we say goodbye to 2023 and look ahead to 2024, we’re giving a sneak peek into the top trends consumers can expect to see in-store and online. Submit your brand or product to our trend guide, or submit a team member as an expert that can speak to a trend.